PacificProBPO

PacificProBPO is a Davao-based business process outsourcing company offering multilingual customer service, back-office support, and technical assistance to global brands. They needed a modern, professional online presence to reflect their growth and international capabilities.

The existing website was outdated, non-responsive, and lacked the brand presence and user experience needed to attract global clients or potential recruits.

Key Issues:

• Cluttered layout and inconsistent visual language

• No clear call-to-action or lead funnel

• Poor mobile responsiveness

• Low brand trust and outdated content structure

I led the website redesign from scratch, focusing on:

• Clean and structured layout that supports readability

• Professional but vibrant color palette to reflect both reliability and youthfulness

• Clear service breakdown for enterprise clients and BPO partners

• Tailored content sections for About, Services, Careers, and Contact — each optimized for conversion

• Designed in Figma, structured for smooth frontend dev using Tailwind CSS

• Worked closely with the backend developer to ensure seamless handoff and responsiveness across devices

• Hero section with dynamic copy and CTA

• Modular layout system for easy scalability

• Responsive mobile-first design

• Services page with clear hierarchy and icons

• Custom careers section tailored for recruitment

• Improved mobile performance and reduced bounce rate

• Increased engagement on Services and Careers sections

• More client inquiries submitted via the contact form

• Enhanced brand perception with stakeholders and prospects

• Content hierarchy drives flow. Clear sectioning leads users naturally through the site.

• Design–dev collaboration matters. Close coordination with developers ensures smooth integration.

• Visual consistency builds trust. Spacing, colors, and fonts directly impact brand credibility.