Kilig Bali

A full website design and development project for a Filipino fusion restaurant in Bali — focused on combining cultural storytelling with a seamless user experience to drive reservations and brand engagement.

Kilig Filipino Warung is a Filipino fusion restaurant in Ubud, Bali — built around the emotional concept of “kilig”, that joyful, heart-fluttering feeling rooted in Filipino culture.

The brand blends soulful food, tropical ambiance, and heartfelt hospitality — attracting both locals and international tourists looking for a memorable dining experience.

The client needed a website built from scratch — not just to establish an online presence, but to translate a deeply emotional and cultural concept into a digital experience.

Key challenges included:

• Defining a clear and culturally rooted brand identity
• Translating the feeling of “kilig” into design and storytelling
• Structuring a menu-heavy experience without overwhelming users
• Creating a seamless flow for reservations, inquiries, and events
• Balancing aesthetic storytelling with conversion-focused UX

The goal: To design a website that feels warm, inviting, and culturally authentic — while still being structured to convert visitors into actual diners.

• Designed the full experience in Figma, focusing on clarity, hierarchy, and storytelling
• Built narrative-driven sections like “Love in Every Kagat” to reinforce emotional branding
• Structured content to guide users naturally from discovery → menu → reservation
• Prioritized mobile-first design, considering tourist behavior and on-the-go browsing
• Created custom layouts for key conversion sections (Menu, Reservations, Events)

• Developed the site on WordPress with a focus on performance, scalability, and ease of content management
• Optimized image-heavy sections (menu & gallery) for fast loading without sacrificing visual quality
• Implemented custom reservation and inquiry flows to reduce friction
• Integrated blog and events system to support SEO and ongoing marketing

• Structured, easy-to-navigate menu system across multiple categories
• Streamlined reservation system with date, time, and guest inputs
• Dedicated flows for catering and event inquiries
• Blog and events integration for visibility and engagement
• Fully responsive experience across mobile, tablet, and desktop

• Successfully launched in time for the 2025 Ubud Food Festival, supporting brand visibility during a key event
• Improved user flow for reservations and inquiries, creating a more seamless booking experience
• Strengthened brand positioning through a cohesive visual and storytelling-driven website
• Built a scalable foundation for future expansion, including additional locations and digital offerings

• Emotional branding drives engagement. Translating culture into design creates stronger connections with users.
• Clarity converts. Even visually rich websites need structured navigation and clear user flow.