Kilig Bali

Kilig Filipino Warung is a Filipino fusion restaurant in Ubud, Bali — a romantic tribute to Filipino culinary culture. The brand embodies the joyful spirit of “kilig” (that giddy, heart-fluttering feeling) through soulful food, tropical ambiance, and heartfelt hospitality.

Kilig serves both locals and global tourists seeking a one-of-a-kind dining experience.

The client needed a digital presence built from scratch that would:

• Establish a clear and culturally rooted identity

• Capture the romantic and emotional essence of kilig

• Make the full menu accessible and mobile-friendly

• Enable seamless reservations, inquiries, and event bookings

• Showcase both food and atmosphere through visuals

The goal: A website that feels warm, inviting, Filipino, and distinctly Bali-local — without looking like a typical warung or a generic restaurant template.

• Designed a full site layout in Figma with clean content structure and intuitive flow

• Integrated storytelling elements like “Love in Every Kagat,” Signature Dishes, and Cultural Roots

• Prioritized mobile responsiveness for tourists and on-the-go locals

• Created custom layouts for key sections: Menu, Reservations, Catering, Events, and Careers

• Built the site on WordPress, customized for speed, performance, and CMS flexibility

• Optimized image-heavy sections (menu & gallery) for fast loading across devices

• Implemented structured inquiry forms and a custom table reservation flow

• Integrated a blog and events calendar to support promotions and SEO

• Dynamic menu system with structured categories: Soups, Starters, Grilled, Breakfast, Mains, Desserts

• Reservation form with date, time, and guest count for seamless booking

• Catering & events inquiry flows with service-specific CTAs

• Blog integration to drive engagement and search visibility

• Fully responsive design tailored for mobile and tablet browsing

• Full brand launch completed in time for the 2025 Ubud Food Festival

• Increased brand visibility via social, SEO, and direct search

• Improved inquiry and reservation flow, reducing drop-offs

• Delivered a scalable design system for future locations, merchandise, or food delivery verticals

• Emotional branding converts. Cultural storytelling creates stronger brand–audience connections.

• Balance clarity with story. Restaurant websites need to convert casual browsers into diners while keeping brand warmth.

• Mobile-first menus are critical. Structuring complex food menus requires UX tailored for smaller screens.