Insights
Practical guides on
websites, search and follow-up.
Plain-English articles for small businesses, experts and agencies: what to fix first, what it involves, and what to skip.
Latest articles.
WebsitesWhat to Put on a Coaching or Consulting Website, Page by Page
The pages a coach or consultant actually needs, what goes on each one and what you can leave out.
AutomationThe Enquiry Follow-up Checklist for Small Businesses
What should happen in the first minutes, days and weeks after someone enquires, and which parts to automate.
WebsitesLanding Page or Full Website: Which Does Your Business Need?
One focused page or a multi-page site? How to decide, based on what you sell, who you sell to and how people find you.
SEO & AI searchLocal SEO for Tradespeople: A Practical Checklist
What roofers, builders, joiners and other trades can do to show up when people nearby search for their services.
SEO & AI searchSEO Audit vs SEO Implementation: What You’re Actually Paying For
An audit tells you what’s wrong. Implementation fixes it. Here’s what each should include, and how to tell a useful audit from a generic report.
AutomationWhy Website Enquiries Go Missing (and How to Fix It)
The common reasons form submissions never reach you, and a simple routine to make sure every enquiry lands.
WebsitesHow a Strong Online Presence Builds Trust With Customers
What people check before they contact a business, and the practical steps that make your business look trustworthy online.
Websites5 Signs It’s Time to Redesign Your Website
Five practical signs your website is holding your business back, and what to check before you commit to a rebuild.
WebsitesWhy Your Business Needs a Website That Works, Not Just Looks
A good-looking website isn’t the same as one that brings enquiries. Here’s what a working website does, and how to test yours.
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