Insights

Website guides for small businesses
that bring in enquiries.

How to plan, structure and improve a website that explains your offer and makes the next step obvious.

FAQ

Common questions.

Do I need a full website or a landing page?

If you sell one main offer and want enquiries for it, a focused landing page is often enough to start. If you offer several services, serve different audiences or want to be found for many searches, you need a site with a page for each. Our article on landing pages versus full websites walks through the decision.

How often should a small business website be redesigned?

There’s no fixed timetable. Redesign when the site no longer explains what you do, doesn’t work well on phones, is hard for you to update or isn’t bringing in enquiries. Smaller fixes to copy, structure and forms often come first.

What should every page on a business website have?

A clear statement of who it’s for and what it does, proof such as real projects or recommendations, and one obvious next step, like a booking link or short enquiry form.

Ready for a clearer website?

Book a free 15-minute discovery call and we’ll map the next step together.

Book a discovery call