Insights
SEO and AI search guides
for being found.
How search works for small businesses, what an SEO audit should cover, and how to show up in Google and AI answers.
All seo and ai search guides.
Local SEO for Tradespeople: A Practical Checklist
What roofers, builders, joiners and other trades can do to show up when people nearby search for their services.
SEO & AI searchSEO Audit vs SEO Implementation: What You’re Actually Paying For
An audit tells you what’s wrong. Implementation fixes it. Here’s what each should include, and how to tell a useful audit from a generic report.
FAQ
Common questions.
How long does SEO take to work?
It depends on your site, your competition and how much you publish. Technical fixes can be picked up as soon as search engines recrawl your pages, but building visibility for competitive searches usually takes months, not weeks. Anyone promising guaranteed rankings by a date is overpromising.
Is SEO different for AI search tools?
The foundations overlap: clear pages that answer specific questions, accurate business details, structured data and a site search engines can crawl. AI tools also draw on what other sites say about you, so reviews, profiles and mentions matter.
Do I need Google Search Console?
Yes. It’s free, it shows which searches you appear for and which pages have problems, and it’s the starting point for any useful SEO work.
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