Case study · Restaurant · Ubud, Bali
Kilig Bali
A feeling, turned into reservations.
A full website design and build for Kilig Filipino Warung in Ubud: storytelling built around the Filipino idea of “kilig”, an easy menu and simple routes to book a table, catering or an event.
- Designed in Figma, built on WordPress
- Launched October 2025, in time for the Ubud Food Festival
- Screens shown as launched
The challenge
Make people feel it before they book.
Kilig is the joyful, heart-fluttering feeling Filipinos know well. The restaurant needed a site that carried that warmth for locals and tourists alike, kept a large menu easy to browse and led visitors to an actual booking.
At a glance
What the site does for them.
3
table reservations, catering and events
3
date, time and number of guests
2025
the site launched in time for it
1
to keep the restaurant visible between visits
Storytelling
The brand story, right up front.
Our Story, signature dishes and the restaurant’s philosophy sit directly under the banner, with real photos of the food and the space. Visitors understand what makes Kilig different before they reach the menu.
More than tables
Catering and events get their own routes.
Catering and events are a bigger booking than a table for two, so each has its own section and its own enquiry button rather than being hidden in a contact form.
How a booking flows
From “table for four?” to a confirmed booking.
The reservation form asks for the date, time and number of guests, so the team can confirm without a back-and-forth. The animation shows an example booking moving through it.
- ReservationDate, time and guests
- Team notifiedRequest lands with the restaurant
- Booking confirmedReply with the details
- Table readyGuests arrive expected
New lead
Needs: a table for four at 7pm.
Thanks for your reservation request. Your table for four on Saturday at 7pm is confirmed…
Table confirmedConversion
Reserving a table takes seconds.
The Reserve a Table section asks only for what the team needs to confirm a booking. It sits on the pages where people decide, with a phone number for anyone who would rather call.
Results so far
The site launched in October 2025, in time for the 2025 Ubud Food Festival, which gave the restaurant a proper online home during one of the busiest weeks of the year. It was built as a foundation for future locations and digital offers.
The restaurant has updated its site since launch, so the screens on this page show the design as we delivered it.
Coming next: enquiry numbers since launch and mobile speed scores. We’ll add them here once the client has confirmed the figures. We don’t publish estimates.
What we delivered
Design, strategy and build.
Brand and design
A warm, culturally rooted design in Figma, built around the Love in Every Kagat story.
Menu structure
A multi-category menu that stays easy to browse on a phone.
Booking flows
Reservation, catering and event enquiries, each with its own short form.
WordPress build
A fast, image-optimised build with a blog and events system for ongoing marketing.
More case studies
More of our work.
Chef Juan Gadi
A personal brand site presenting an executive chef’s private dining, retreats and culinary leadership work, with a simple enquiry flow.
Read the case study
Neil Bage Designs
A redesign for a family workshop that relied on word of mouth, showcasing its craftsmanship and inviting consultation enquiries.
Read the case study
Want a website like this?
Start with the free website check, then choose the level of help you need.
Free website check