PacificProBPO

• Industry: Outsourcing
• Scope: Website design in Figma, Tailwind front-end handoff

The Client

PacificProBPO is a Davao-based business process outsourcing company offering multilingual customer service, back-office support, and technical assistance to global brands. They needed a modern, professional online presence to reflect their growth and international capabilities.

The Challenge

The existing website was outdated, non-responsive, and lacked the brand presence and user experience needed to attract global clients or potential recruits.

Key Issues:

• Cluttered layout and inconsistent visual language
• No clear call-to-action or lead funnel
• Poor mobile responsiveness
• Low brand trust and outdated content structure

The Approach

I led the website redesign from scratch, focusing on:

• Clean and structured layout that supports readability
• Professional but vibrant color palette to reflect both reliability and youthfulness
• Clear service breakdown for enterprise clients and BPO partners
• Tailored content sections for About, Services, Careers, and Contact — each optimized for conversion
• Designed in Figma, structured for smooth frontend dev using Tailwind CSS
• Worked closely with the backend developer to ensure seamless handoff and responsiveness across devices

Key Features

• Hero section with dynamic copy and CTA
• Modular layout system for easy scalability
• Responsive mobile-first design
• Services page with clear hierarchy and icons
• Custom careers section tailored for recruitment

Key Takeaways

• Content hierarchy drives flow. Clear sectioning leads users naturally through the site.
• Design–dev collaboration matters. Close coordination with developers ensures smooth integration.
• Visual consistency builds trust. Spacing, colors, and fonts directly impact brand credibility.