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Practical guides on
websites, search and follow-up.
Plain-English articles for small businesses, experts and agencies: what to fix first, what it involves, and what to skip.
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AutomationHow to Connect Your Website Form to a CRM
Four ways to connect your website form to a CRM, from the CRM’s own form to Zapier, Make or a Google Sheet, plus the fields, consent and tests to get right.
SEO & AI searchGoogle Search Console for Beginners: A Small Business Guide
What Google Search Console shows, how to set it up, and the four reports a small business owner should check each month, in plain English.
SEO & AI searchHow to Show Up in AI Search Answers
How ChatGPT, Perplexity and Google AI Overviews choose which businesses to mention, and the practical steps that make your business easier to find and cite.
WebsitesHow Much Does a Small Business Website Cost?
What a small business website really costs: the one-off build, the yearly running costs, what pushes the price up and how to keep it down.
WebsitesWhat to Put on a Coaching or Consulting Website, Page by Page
The pages a coach or consultant actually needs, what goes on each one and what you can leave out.
AutomationThe Enquiry Follow-up Checklist for Small Businesses
What should happen in the first minutes, days and weeks after someone enquires, and which parts to automate.
WebsitesLanding Page or Full Website: Which Does Your Business Need?
One focused page or a multi-page site? How to decide, based on what you sell, who you sell to and how people find you.
SEO & AI searchLocal SEO for Tradesmen: A Practical Checklist
What roofers, builders, joiners and other trades can do to show up when people nearby search for their services.
SEO & AI searchSEO Audit vs SEO Implementation: What You’re Actually Paying For
An audit tells you what’s wrong. Implementation fixes it. Here’s what each should include, and how to tell a useful audit from a generic report.
AutomationWhy Is My Website Not Getting Enquiries? 9 Fixes
The nine usual reasons a small business website gets few or no enquiries, how to tell which one you have, and a fix for each.
WebsitesHow a Strong Online Presence Builds Trust With Customers
What a strong online presence really is, how to make it trustworthy and credible, and the practical steps that turn it into more enquiries.
Websites5 Signs Your Website Needs a Redesign (and When)
The five signs your website needs a redesign, how to tell when it’s time, and what to check before you commit to a rebuild.
WebsitesWhy Your Business Needs a Website That Works, Not Just Looks
A good-looking website isn’t the same as one that brings enquiries. Here’s what a working website does, and how to test yours.
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